Reader revenue analytics fellow @ BlueLena
Working to help unlock strategic insights and actionable information by data analytics of over 90 small and medium news publishers.
I have previously served as Senior Head of Digital Content for Business Recorder in Karachi, Pakistan and have held digital strategy and editorial roles at the Daily Pakistan and Maati TV. Most recently, I has developed a social listening tool for the Boston Globe and have provided digital strategy consultancy to the Asian Development Bank (ADB).
I am also currently completing my Master’s degree in Digital Media Innovation from New York University.